Shiseido 2025 Earnings: Profit Growth Despite Sales Decline
Shiseido, Japan’s leading beauty company, reported mixed financial results for 2025. While profits exceeded expectations, sales fell due to weak demand in China, travel retail, and the underperformance of its U.S. skincare brand Drunk Elephant. The company is now focused on structural reforms and brand repositioning to drive growth in 2026. Key Highlights Analysis Shiseido’s … Read more